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A data-led look at how the 2026 FIFA World Cup revealed the accelerating shift towards Bet Builder, player props and live betting, and what it means for acquisition,…
Insights
The FIFA World Cup is the biggest event in global sports betting. For Kambi, it was also the ultimate proving ground for the AI-powered trading capabilities highlighted in its Q2 2026 Report
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As esports and esoccer move further into the mainstream, sportsbook operators have a growing opportunity to engage new audiences, smooth seasonal betting cycles and drive long-term customer value.
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Kambi network data reveals how crucial live combinability is to best-in-class World Cup user experiences, as well as how player props are driving enhanced sportsbook engagement
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The World Cup is a global event, but the players betting on it are not a global audience. Operators who treat them as one will lose out to those who don't
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Turning World Cup spikes into sustained growth requires more than acquisition. Discover how leading sportsbooks use data, product experience and smart engagement strategies to retain players long after the tournament ends
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A concise guide to the US sports betting landscape, outlining where wagering is legal, how state-by-state regulations differ and what operators need to succeed
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As digital-first expectations reshape betting, land-based sportsbook operators have a crucial opportunity to reimagine retail environments with seamless, tech-enabled experiences to unlock new revenue streams and keep customers coming back
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With the biggest show in football upon us, discover how esoccer can serve as a crucial sportsbook component to increase player engagement throughout the tournament
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Ahead of the upcoming World Cup, we sat down with our Head of Trading Ryan Hughes to explore what this landmark tournament means for Kambi's sportsbook offering
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In Kambi’s 2026 Tribal Sports Betting Report, we spoke with Max Wong about how Mohegan is approaching sportsbook growth in Pennsylvania and why choosing the right technology partner is critical in today’s competitive market.
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Following Kambi’s recent webinar, Success on the biggest stage: What it takes to win at the World Cup, we’re picking up on some of the audience questions we didn’t have time to cover live
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Following Kambi’s recent webinar, Success on the biggest stage: What it takes to win at the World Cup, we’re picking up on some of the audience questions we didn’t have time to cover live
Insights
How Kambi is utilising AI to deliver fully automated, scalable trading — improving pricing accuracy, expanding product depth and driving stronger sportsbook margins
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A deeper look at ‘Sports betting in 2025 and beyond’ session at Kambi’s recent Festival of Sportsbook online content series
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AI, scale and esports take centre stage as Kambi’s 2025 Festival of Sportsbook showcases how today’s leading sportsbooks are already putting the future into practice
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In the latest episode of the KambiCast Spotlight, Kambi discusses the evolution and future of betting on the beautiful game with LiveScore, kwiff and former Fanatics SVP Trading Andy Wright